Sales & Marketing Systems for Home Renovation Companies
Learn how you can get higher quality leads and book more jobs
We help you build a complete lead and sales system, get coached through the steps, and use our proven CRM flows and templates - all in one place.
Craft an attractive offer that people love
Attract high-quality, ready-to-buy leads
Leverage automation and save time
Increase conversions and profit margins
Continues improvements
FREE MASTERCLASS
Copy the System That Booked 2,000+ Home Improvement Jobs
A growth system that removes guesswork and helps home improvement companies fill their calendar consistently.
Case studies
Insulation & Ventilation 🇸🇪
Insulation & Ventilation is a fast-growing company rooted in the Dalarna region of Sweden. Since 2020, They have established themselves as a reliable, quality-driven partner. Insulation & Ventilation have followed this structured growth flow, with marketing, fast follow-up, and a clear booking process since 2022 - giving them predictable demand and an efficient path from lead to job.
The Fireplace Store 🇸🇪
The Fireplace store helps homeowners create warmth through complete fireplace and chimney solutions, delivered with technical precision & personal service. Since 2024, they’ve worked with a structured growth approach, strong demand generation, quick customer response, and a streamlined advisory process - resulting in steady inquiries and a reliable flow from first contact to finished installation.
Does this sound like you?
The home improvement industry is full of strong operators, but weak systems. Great businesses often struggle with inconsistent lead flow, slow follow-up, and a sales process that depends too much on individuals. We help companies close these gaps by bringing order, automation, and a clear path to scalable growth.
Unpredictable lead flow
When leads come in randomly, it becomes hard to plan your work, schedule your team, or feel confident about future sales.
Low conversion rates
When most leads don’t turn into bookings, you lose time, money and opportunities that should have become real jobs.
No clear structure
Without a simple, organized process, important tasks get missed, follow-up is slow, and growth becomes too difficult.
What We Do
We build powerful growth systems for home renovation companies, uniting marketing, automation, and sales into a seamless engine for scale.
At HomeScale, we replace guesswork with structure. Our system aligns marketing, automation, and sales into one integrated growth engine. Built specifically for the home improvement industry.
Developed and proven in Scandinavia, one of the world's most demanding markets, our framework combines high-performing advertising, standardized workflows, and automated processes to create predictable demand, stronger conversions, and scalable revenue.
Predictable Marketing
High-performing advertising campaigns that consistently generate qualified leads month after month.
Proven ad frameworks
Consistent lead flow
Smart Automation
Structured nurturing, smart follow-ups, and a streamlined booking process that help you move more leads forward.
Instant lead response
Consistent follow-up
Scalable Sales
Standardized sales processes and CRM workflows that can be replicated and scaled across your entire team.
Proven sales frameworks
Team-wide consistency
Why HomeScale?
Trapped in daily work with no time to grow
You are busy delivering jobs every day, handling everything yourself, with little time to build a business that can grow.
Learn how to build a client acquisition system
You learn how to create a clear and repeatable system that brings in new customers without relying on luck or referrals.
Implement proven systems step by step
You put the system into action using clear guidance, proven tools, and ready-made templates designed for your industry.
Book more jobs and increase revenue
You start booking more qualified jobs, improve your conversion rate, and increase revenue with less stress and guesswork.
Run a scalable business that doesn’t depend on you
Your business can now grow in a predictable way, even when you are not personally involved in every task.
Ready to Build Your Growth System?
Join the home improvement leaders who are transforming unpredictable revenue into scalable, sustainable growth.